Task

Tagoora is a natural cosmetics brand from Martinique, crafting butters and oils from raw plant ingredients sourced across Africa and Asia. I shaped the brand from the ground up with a custom wordmark, a warm palette and a label system.

Tagoora's ingredients travel from across two continents and arrive in their purest form. The identity had to feel the same way.

I drew on cultural threads from Africa and Asia raw calligraphic forms, hand-cut geometry, the language of seals and stamps. I grounded everything in a heartfelt, earthen palette.  Honest, tactile, unpolished in the right places. Warmth you can almost feel on the skin.

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