Website Creation & Development

Your website is where your brand stops being a theory.

Everything else you produce gets seen in isolation. From a post in a feed, an ad between two others to a deck in a meeting, your website is the one place where it all arrives at once, and where someone decides, usually in a few seconds, whether you look like a company worth their money.

It’s also the only asset in your marketing that compounds. Ad spend stops the day you stop paying. A campaign has a shelf life. A site that’s well built keeps working, keeps ranking, and keeps converting people you never paid to reach.

Which is why it’s worth more than a template and a weekend.

Design and build, by the same person

I design the site and I build it. That’s not a small detail!  It’s usually where projects fall apart.

The classic version: a designer hands beautiful mockups to a developer, the developer hits a technical wall, compromises are made in silence, and what goes live is a slightly disappointing cousin of what was approved. Nobody’s fault, everybody’s problem.

When one person does both, the design is realistic from the first sketch, because I already know what the platform will and won’t do. And when something needs to change during the build, it changes on purpose.

The platforms I work with

I work on three, and I’ll recommend one based on your project rather than my preferences:

• WordPress — the flexible workhorse. Best when you need real editorial control, multiple languages, plugins for specific needs, or a site that will grow in directions you haven’t decided yet. Most of my client sites live here.
• Webflow — clean, fast, beautifully precise on the design side, with far less maintenance. Ideal for brand-led sites, portfolios and marketing sites where the structure is stable and you want it to look exactly right.
• PrestaShop — for e-commerce, particularly when you’re selling in Europe, want full control over your shop and prefer not to pay a percentage of every sale.

If your project genuinely needs something outside these three like a custom application, a complex backend or a bespoke platform, I’ll say so, and I can bring in a developer I trust rather than pretending otherwise.

Structure before pixels

The most common reason a site underperforms isn’t the design. It’s that nobody decided what it was for.

So we start with the boring, decisive part: what each page needs to do, what someone needs to understand before they’ll act, and what the single most important action on the site is. Then the structure of the pages, navigation, hierarchy, the path from “who are these people” to “how do I get in touch”.

Only then does it start to look like a website. This order saves an enormous amount of time, and a lot of redesigning.

Built to be lived in

A site you can’t update is a site that goes stale in four months. Everything I build is made to be edited by a normal human being:

• Content structured in clear, labelled blocks (no mystery boxes)
• Responsive on mobile properly, not just technically
• Technical SEO in place: clean structure, metadata, sitemaps, sensible URLs, decent page speed
• Accessibility considered: contrast, hierarchy, keyboard navigation, alt text
• Multilingual where you need it. I work in French and English every day
• Analytics and cookie consent set up in line with GDPR
• A handover session and a short written guide, so you’re not emailing me to change a phone number

What you get

• Structure and content plan: sitemap, page-by-page purpose, wireframes
• Full design of every template, desktop and mobile
• Build on WordPress, Webflow or PrestaShop
• Content integration (yours, or I can help shape it)
• Forms, integrations, tracking, consent
• Testing across browsers and devices, then launch
• Training, documentation, and a support window after going live